Case Study
Dojo Champ
Multi-location martial arts platform · Taekwondo & Mixed Martial Arts · Visit site
3.4× baseline
Trial sign-ups
-42%
Cost per trial
+27%
Lead → enrolled conversion
Challenge
Scale trial sign-ups across multiple locations without proportionally scaling ad spend, while keeping brand and lead quality consistent.
Approach
- —Centralized Meta and Google Ads accounts with per-location campaigns and shared creative library.
- —Built location-specific landing pages with dynamic geo-content and a unified booking funnel.
- —Deployed automated SMS + email nurture sequences that fire within 60 seconds of a lead form submission.
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