Paid Advertising
Martial arts advertising that fills your trial calendar
Most agencies run ads. We run ad systems built specifically for martial arts schools — geo-targeted, offer-tested, and tuned for cost-per-trial, not cost-per-click.
Why generic ad agencies fail dojos
The martial arts buyer is a parent researching after-school activities, or an adult chasing discipline and fitness. Their objections, timing, and decision loop don't match a plumber's or a dentist's. Agencies that treat every local business the same burn budget on the wrong audiences, the wrong creative, and the wrong offers. We've placed ads for schools running BJJ, Taekwondo, Karate, Krav Maga, and MMA — and we know which offers pull trials in each discipline.
What we run
Google Search: catching in-market parents searching 'karate near me' and 'martial arts for kids.' Meta (Facebook + Instagram): lead-form and landing-page campaigns targeted by zip code and parent-of-child-under-12 signals. TikTok: short-form creative for adult BJJ and MMA audiences. Retargeting: no lead left behind — we follow up every site visitor and lead-form abandoner.
How we measure success
Cost per trial booked. Cost per enrolled student. Lifetime value versus ad spend. Cost-per-click and impressions are diagnostic metrics — they don't pay your rent, so we don't build campaigns around them.
Frequently asked questions
How much should a martial arts school spend on ads?
Most of our schools spend $1,500–$5,000/mo on ad budget once we've proven the funnel converts. Below $1,000/mo it's hard to gather enough data to optimize weekly.
How fast do we see results?
Meta lead-form campaigns typically deliver the first trial bookings inside 7 days. Google Search takes 2–3 weeks to stabilize. Full optimization takes 60–90 days.
Do you handle the ad creative?
Yes. We shoot and edit vertical video, produce carousel and static ad sets, and rewrite copy every 2–4 weeks so creative fatigue doesn't tank your CPL.
Ready to grow your school?
Book a strategy call