Case Study
Martial Arts School Network
Online community & resource platform · All Disciplines — School Owners · Visit site
+180%
Community sign-ups/mo
+240%
Organic traffic
-45%
Cost per lead
Challenge
A fast-growing owners community with strong engagement but no repeatable way to grow membership or convert free members into paid program participants.
Approach
- —Built an SEO-driven content engine around trial conversion, retention, and curriculum topics school owners actively search for.
- —Launched targeted Meta and search campaigns funnelling owners into the free private community with lead magnets and templates.
- —Designed an email nurture sequence that moves free members toward paid offerings and partner programs.
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