Case Study

    Martial Arts School Network

    Online community & resource platform · All Disciplines — School Owners · Visit site

    +180%

    Community sign-ups/mo

    +240%

    Organic traffic

    -45%

    Cost per lead

    Challenge

    A fast-growing owners community with strong engagement but no repeatable way to grow membership or convert free members into paid program participants.

    Approach

    • —Built an SEO-driven content engine around trial conversion, retention, and curriculum topics school owners actively search for.
    • —Launched targeted Meta and search campaigns funnelling owners into the free private community with lead magnets and templates.
    • —Designed an email nurture sequence that moves free members toward paid offerings and partner programs.

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