Max Martial Arts

Challenge

Multiple program lines (kids, adult, competition team) competing for attention on a single homepage, diluting conversion for every audience.

Approach

• —Restructured the site into audience-specific funnels — Kids, Adults, Competition — with distinct CTAs and offers.
• —Meta Advantage+ campaigns feeding each funnel separately for cleaner attribution.
• —Instructor-led short-form video content published weekly to fuel both organic reach and paid creative.