Case Study

    Sunrise Happy Valley

    Happy Valley, OR · Taekwondo · Visit site

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    Monthly trial bookings

    $18

    Cost per trial

    61%

    Trial-to-member rate

    Challenge

    New school in a fast-growing Portland suburb with low brand recognition and no repeatable system to fill trial classes.

    Approach

    • —Launched geo-fenced Meta campaigns targeting parents within a 10-mile radius of the studio.
    • —Built a clean, mobile-first trial booking page with class schedule integration and automated confirmation texts.
    • —Implemented a review-generation workflow that turned new families into Google reviews within 14 days of enrollment.

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